QUAD CITIES (KWQC) — QCA kids will be able to stay a little warmer this winter with the help of the Keep America Beautiful initiative and recycled plastics. Officials with the program released the following media release.
On America Recycles Day, a Keep America Beautiful national initiative that takes place on Nov. 15, a bundle of over 700 toasty-warm fleece jackets made from recycled water bottles will be donated to Coats for Kids, a local program that provides winter coats to children to support their physical, social and emotional health.
The gift is made possible by Keep America Beautiful and its partner, Unilever, a national sponsor of the nonprofit organization’s “I Want To Be Recycled” public service advertising and awareness campaign which seeks to educate, motivate and activate people of all ages to improve recycling and to live by the “Reduce. Reuse. Recycle.” mantra. Scott County’s Keep America Beautiful affiliate, iLivehere, is coordinating the donation.
“Coats not only provide warmth, but they keep kids healthy and in school, and kids with coats can play outside with other kids,” says Denise Zimmer, who facilitates Coats for Kids, formally the Dr. David E. Lane Coats for Kids Program. The program is housed and managed by the Mississippi Bend Area Education Agency in Bettendorf.
Coats will be delivered at 10 a.m. on America Recycles Day, Nov. 15, to the Coats for Kids office, 729 21st St., Bettendorf. Coats for Kids staff, as well as representatives from iLivehere, will be on hand to talk about the project and share information about how individuals can contribute and make a difference. Whether it’s through recycling more at home, buying recycled products at work, or making other valuable contributions to those in need where we live, everyone has the ability to positively affect our community’s health and environment.
Unilever has joined with Keep America Beautiful to encourage Americans to reassess their recycling habits and treat their bathroom “empties” with the same respect as their kitchen counterparts. In a campaign earlier this year, Unilever and Keep America Beautiful showcased the amazing things recycled bottles can become when you #ReThinkRecycling. Consumers voted online for which products they wanted their reimagined recyclables to become, ultimately choosing coats for children, made from recycled content.
America Recycles Day is the only nationally recognized day and coast-to-coast community-driven awareness campaign dedicated to promoting and celebrating recycling in the United States. Since 1997 it has been held on – and in the weeks leading into – Nov. 15. Through this initiative, Keep America Beautiful is helping communities spotlight recycling on a local level by educating students and community members on how and what to recycle. The organization provides an array of tools and resources to help improve recycling in America. Learn more about America Recycles Day at AmericaRecyclesDay.org and take the #BeRecycled Pledge today.
To learn more about Keep America Beautiful, visit kab.org; for more about the Dr. David E. Lane Coats for Kids Program, visit qcacoatsforkids.org; or to learn about iLivehere, Scott County’s Keep America Beautiful affiliate, visit www.ilivehereqc.org.